So I didn’t update last Sunday. I left the house at early o’clock to help my friend finish building his Magic the Gathering deck in preparation for a MtG tournament the same day. I was going to go home afterwards, but I followed him to the tournament like a puppy, and got caught up in the fun. I didn’t take part, but I watched loads of games and met tons of really lovely people. Maybe some time I will take part, but I’ll definitely go to watch again!
Later in the day we celebrated my friend’s, er, utter loss by going to the pub. So I was done for the day, and a blog post didn’t happen. Apologies.
Anyway. In the two weeks leading up to the Sunday of No Updates, I had two more weeks of Etsy Schooling happening. And I wanted to chronicle this, somewhat, because it really is interesting stuff.
The third week was SEO. SEO stands for Search Engine Optimisation, which is just as nonsensical as the “SEO” shortening, really. What it means is how to get found in search. Whether one is talking about the Etsy search or the big search engines like Google and Yahoo!, it’s useful to show up as high on the list as possible, preferably on the first page of results.
This is really difficult.
On Etsy, you have a little bit of help in the tags. I don’t know if you’ve ever seen them, but if you scroll all the way down the page on an item’s description page, you can see a bunch of seemingly random words and phrases grouped together. Those are the tags for that item. Finding tags that are relevant yet different enough to show up in different searches can be a real challenge. But it’s still a great help to have them, because it means that if you put “chainmaille bracelet” in there and someone searches for “chainmaille bracelet” (which you should do, by the way, because chainmaille is awesome) then you’ll show up in that search.
Getting found by the big search engines is much more difficult. They don’t care about what tags you put in. They care about the text on the page. And you can’t just repeat “chainmaille bracelet” over and over again either, because Google doesn’t like that, and will remove you from search completely if they find out. No, for this you need “quality content”. If you ever find out what that is, let me know.
I’ve been amending a lot of my item descriptions because of this. I’ve been trying to describe the item while using keywords, while making sure it reads well, and my head hurts as a result. This stuff is hard.
Anyway, that’s a small introduction to SEO. I won’t bore you with it any longer.
The fourth week of the Etsy School was all about promotion. Heh, promotion. My worst subject. I’d probably get a D grade in it if we were in fact graded on it. Y’see, I try, but I’m just not a salesperson. I have a Facebook Page (which you should like), a Twitter account (which you should follow), Instagram, Pinterest and this blog (which you should all check in on now and then at the very least), but… *hopeless noise and flailing arms*
So I’ve decided to let it happen organically. I’m going to focus on Instagram (http://instagram.com/victoriaxsol) and Pinterest (http://pinterest.com/victoriaxsol) and try to post pictures and interesting things that people will actually care about. Rather than this Sell-Sell-SELL thing that promotion usually turns into.
I know my jewellery is good enough to sell, otherwise I wouldn’t be selling it. So I prefer to let people discover that on their own. (Go discover. 😉 ) I’m just going to use my channels to make people aware that it exists rather than try to push it down their throats. Now I just need to figure out how to use Facebook… Hmm…
(Sorry about the lack of pictures in this entry. Go to Instagram to see what I’ve been up to in glorious technicolour. 😀 )